Proposed Business Growth Strategy for an Advertising Production Company That Penetrates the Small and Medium-Sized Business Market in Jakarta: A Business Case, Rentjana

Rentjana, a single-person production house, is facing challenges in the advertising industry, primarily driven by intense competition and declining prices, resulting reduced profitability difficulties acquiring customers. This study aims to analyse house ecosystem, trends, competition, with focus on identifying challenges, opportunities, successful business models for Rentjana. The research approach includes qualitative analysis using primary secondary data sources, employing matrices such as VRIO analysis, value proposition, Ansoff matrix. Primary will be collected through interviews, while obtained from relevant sources. proposes offering packages complete concept small medium-sized enterprises (SMEs), aiming enhance their product quality differentiation design, branding, production, material selection. facilitates development of long-term partnerships, expands networks, increases revenue Flexibility pricing suggested provide competitive yet profitable rates, giving Rentjana distinctive advantage. Implementing lean techniques contribute waste elimination, improved efficiency, employee engagement, effective utilisation technology. also seeks understand role online video address prevailing industry.